Thursday Oct 23, 2025

CRM Strategy, AI Integration, and Listening That Converts With Rob Manne

In this episode of Mastering Business Skills, we sit down with Rob Manne, founder of Inflectiv, to explore how growing companies can turn their CRM, marketing, and sales tools into real revenue. Rob shares how his team helps businesses optimize platforms like HubSpot and AI to streamline operations, improve forecasting, and make smarter decisions.

From his early days in PR and marketing to building a consultancy that bridges strategy and systems, Rob offers insights into active listening, iterative growth, and the power of simplifying tech stacks. He also opens up about his evolving definition of success, his journey with ADHD, and how embracing imperfection can lead to meaningful impact.

Whether you’re drowning in disconnected tools or just starting to build your client pipeline, this episode is packed with practical advice and thoughtful reflection.

🔑 What You’ll Learn

Why “shift is better than perfect” is a powerful mindset for entrepreneurs
How CRM systems like HubSpot can transform sales, marketing, and customer success
The importance of listening deeply, and asking the right questions
How to simplify your tech stack and save thousands in unnecessary tools
Ways to use AI strategically in sales and marketing operations
Why delegation doesn’t mean losing connection to the work you love