Mastering Business Skills

Breaking Through the Messy Middle: Scaling Smart and Sustaining Growth

📌 Episode Summary:In this episode of Mastering Business Skills, Erin Alli talks to Brad Eisenberg, founder of Be Lean, to talk about the real work of scaling a service-based business—and how to navigate the “messy middle” where growth becomes complex, chaotic, and sometimes overwhelming.
Brad shares his entrepreneurial journey from launching a bike-sharing startup in college to becoming COO of a fast-growing company, and ultimately creating a consulting firm that helps businesses scale with clarity, intention, and the right systems. He breaks down the four essential components of scalability, explains how to avoid shiny-object syndrome, and offers a refreshing take on defining success on your own terms.
In this episode, you’ll learn:
How to scale without sacrificing quality or sanity
Brad’s 4 key pillars of scalability: traction, profit, capacity, and innovation
Why your lived experience always brings value—even if you feel like you're starting from scratch
How to approach business growth as a series of small, smart experiments
What success really looks like when you’re building a business that works for you (not the other way around)
🎧 Listen to the full episode here:🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/mastering-business-skills/id1817446208🔗 Spotify: https://open.spotify.com/show/3pA7iQAoo2gvhBGnjPpIr8🔗 YouTube: https://www.youtube.com/channel/UCzFg-Yn62awp-lzhJ_5blXg
Connect with Brad:
Website: https://www.beleanbusiness.com 
LinkedIn:  https://www.linkedin.com/in/brad-eisenberg/ 
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The Power of Play: Building Better Teams with Alexandra Suchman

📌 Episode Summary:In this thought-provoking episode of Mastering Business Skills, hosts Erin Alli and Sharon Savage sit down with Alexandra Suchman, CEO and co-founder of Barometer XP, to explore how play can transform workplace culture.
Alexandra shares how her background in organizational development and her curiosity about team dynamics led her to co-create a platform that uses games to spark trust, connection, and collaboration. From breaking down resistance to play at work to launching a searchable game database and facilitator certification program, Alexandra offers fresh, practical insights for anyone ready to improve how their team communicates and grows—together.
You’ll learn:
Why most workplace issues are rooted in broken interpersonal dynamics
How non-competitive games build psychological safety and mutual accountability
How to use storytelling, reflection, and play to strengthen team performance
Ways to overcome fear or awkwardness around introducing play in professional settings
Alexandra’s personal journey from burnout to building a mission-driven business
Whether you’re a leader, coach, facilitator, or team member, this episode will inspire you to think differently about culture—and maybe even have a little fun while you're at it.
🎧 Listen to the full episode on your favorite platform:🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/mastering-business-skills/id1817446208🔗 Spotify: https://open.spotify.com/show/3pA7iQAoo2gvhBGnjPpIr8🔗 YouTube: https://www.youtube.com/channel/UCzFg-Yn62awp-lzhJ_5blXg
Connect with Alex and Barometer XP:
Barometer XP: https://www.barometerxp.com 
LinkedIn: https://www.linkedin.com/in/alexandrasuchman 
Play Concierge Platform (free to join): https://app.barometerxp.com 
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From Trainer to CEO: Building Skills, Businesses & Impact

📌 Episode Summary:In this inspiring episode of Mastering Business Skills, hosts Erin Alli and Sharon Savage sit down with Bernie DeSantis—Owner of Insignia Training Partners and founder of Growth Mode Engaged—to explore his journey from mortgage banker to leadership trainer to business owner. Bernie shares how he transitioned from corporate burnout to entrepreneur, what it really takes to run a business, and how listening, mentorship, and passion drive lasting success.
You’ll hear about:
How Bernie unexpectedly became a leadership trainer (hint: ropes courses and SWAT team simulations!)
The leap from contractor to business owner
The overlooked workload behind virtual events (36+ hours!)
Why networking is more about relationships than transactions
The mindset shifts and habits that support sustainable growth
His personal mission in suicide prevention and mental health awareness
Whether you're a small business owner, facilitator, or someone scaling up your skill set, Bernie brings refreshing honesty, tactical insight, and heart to the conversation.
🎧 Listen to the full episode on your favorite platform:🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/mastering-business-skills/id1817446208🔗 Spotify: https://open.spotify.com/show/3pA7iQAoo2gvhBGnjPpIr8🔗 YouTube: https://www.youtube.com/channel/UCzFg-Yn62awp-lzhJ_5blXg
Connect with Bernie:
Insignia Training Partners: https://insigniatraining.com/ 
LinkedIn: https://www.linkedin.com/in/badiii
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Building Digital Success: AI, Networking, and the Power of Optimized Websites with Kenny Perry

Hosts: Erin Alli & Sharon SavageGuest: Kenny Perry, Founder of Organic Mindset Agency
Episode Overview:
In this episode of Mastering Business Skills, Erin Alli and Sharon Savage sit down with Kenny Perry, the visionary founder of Organic Mindset Agency. Kenny shares his journey from Halifax, Nova Scotia to leading a cutting-edge digital marketing agency operating between Wilmington, Delaware and Toronto, Canada. The conversation dives into the skills needed to launch a scalable business, the critical role of website optimization, and how AI is transforming digital marketing for entrepreneurs and service-based businesses.
Key Topics Discussed:
Kenny Perry’s Entrepreneurial Journey
From a background in communications and early career experiences in banking and insurance, Kenny reveals how the pandemic inspired him to build a scalable, online, and “pandemic-proof” business.
The two-and-a-half-year planning process leading to the launch of Organic Mindset Agency in 2021.
What Sets Organic Mindset Agency Apart
Specializes in AI-powered, automated websites with lead-generating engines, completed in 21 days or less.
Comprehensive digital marketing services: SEO, online advertising, social media growth, and branding.
Emphasis on clear messaging, strong calls to action, and SEO optimization to help clients stand out online.
Essential Skills for Business Success
Kenny highlights the importance of communication, relationship-building, and networking.
The value of formal education, mentorship, and especially the “lost art” of making meaningful introductions in business.
How adaptability and tailoring communication style to different audiences can drive business growth.
The Power of an Optimized Website
Kenny explains why a website is a business’s digital “brick and mortar” and how first impressions are made in just eight seconds.
The importance of clear messaging, strategic design, and prominent calls to action for conversion.
Practical advice on prioritizing website investment for long-term business success.
Integrating AI into Digital Marketing
How Organic Mindset Agency uses AI chatbots and widgets to enhance user experience and streamline client communications.
The benefits of AI for service-based businesses, from handling inquiries to automating quotes and bookings.
Addressing common concerns about AI adoption and its growing role in business.
Lessons Learned & Advice for Entrepreneurs
Kenny reflects on the importance of mastering networking and wishes he had honed this skill earlier in his career.
Tips for making effective introductions and building valuable connections in the business community.
Notable Quotes:
“Your website is your brick and mortar location in the digital world. You have eight seconds to capture someone’s attention—make it count.”
“Not every person you network with will become a client; some become friends, and that’s just as valuable.”
Connect with Kenny Perry & Organic Mindset Agency:
Website
LinkedIn
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Strategic Marketing for Mid-Sized Law Firms with Erika Steinberg of CMO2Go

Guest: Erika Steinberg, Founder of CMO2GoHosts: Erin Alli and Sharon Savage
In this episode of Mastering Business Skills, we sit down with Erika Steinberg, founder of CMO2Go, to explore how mid-sized law firms can harness expert marketing strategies without the overhead of a full-time CMO. Erika shares her journey from senior marketing roles at global law firms to entrepreneurship, her insights into the unique marketing needs of law firms, and the lessons she’s learned along the way.
Key Discussion Points
Why CMO2Go?Erika explains her motivation for founding CMO2Go: to fill a gap in the U.S. market for seasoned, interim marketing leadership in law firms—something she observed as a need during her tenure at a large firm. She also wanted to provide mid-sized firms with access to senior marketing expertise without requiring a full-time hire.
Entrepreneurial LessonsErika discusses the skills she drew on (and had to develop) when launching her business, including the importance of self-belief, resilience, and the realization that as an entrepreneur, personal and business challenges are deeply intertwined.
Essential Skills & ChallengesShe reflects on skills she wishes she’d developed earlier, such as project pricing, digital marketing analytics, and embracing AI sooner. Erika candidly shares that pricing services accurately is a continual learning process for most entrepreneurs.
Signature Services
Bridge a Gap:CMO2Go provides experienced marketing professionals to law firms on an interim basis, whether to cover leaves, vacancies, or capacity gaps for special projects.
Blueprint Planning:Erika describes her blueprint service as a focused, half-day planning session that results in a clear, actionable marketing roadmap. This service is available both as a standalone offering and as part of ongoing engagements.
Implementation FlexibilityFirms can choose to implement the blueprint themselves or engage CMO2Go for ongoing support. Erika emphasizes the importance of involving in-house marketing teams in planning to ensure successful execution.
Quotable Moments
“When you work for yourself and the same issues keep coming up, there’s no place to hide. Now I’m the boss, it’s my company.” - Erika Steinberg
“I wish that I had learned how to more accurately price projects and services better... You’re going to get it wrong for the first few years. Be at peace with it.” - Erika Steinberg
“Stop committing random acts of marketing.” - Erika Steinberg
Takeaways for Listeners
Mid-sized law firms can—and should—access expert marketing leadership, even if only on a fractional or project basis.
Building a business requires not just technical skills, but also self-awareness and adaptability.
Having a clear marketing plan (a “blueprint”) is essential to avoid wasted effort and achieve meaningful results.
Embracing new tools like AI and digital analytics is crucial, even if it means stepping outside your comfort zone.
Connect with Erika Steinberg & CMO2Go
Website
LinkedIn
Thank you for tuning in to Mastering Business Skills!If you enjoyed this episode, please subscribe and leave a review. Stay tuned for more expert insights on building and growing your business.

Mastering Business Skills: From Overwhelmed Entrepreneur to Confident CEO

 
Host:Erin Alli and Sharon Savage
Guest:Lauren Clack – Business Strategist & Coach
Episode Summary
In this episode of Mastering Business Skills, we welcome Lauren Clack, a business strategist and coach who helps purpose-driven women transform from overwhelmed entrepreneurs into confident, profit-focused CEOs. With over 20 years of experience in business operations, leadership, and strategy, Lauren built a multi-7-figure brick-and-mortar business before shifting her focus to coaching and mentorship. She proves that success doesn’t have to come at the cost of freedom.
Key Topics Covered
Lauren’s Entrepreneurial Journey:Lauren shares her transition from running a successful brick-and-mortar business she didn’t love, to building a coaching business centered on passion and meaningful conversations with women.
Essential Skills for Business Owners:Lauren emphasizes the value of resilience, resourcefulness, and hard work over formal education. She discusses the importance of investing in mentorship, building a supportive team, and focusing on continual learning.
Bridging the Gap:There is a difference between being good at your craft and being a good business owner. Lauren explains why systems, structures, and a clear focus on “needle-moving” activities are critical for sustainable growth.
Mindset and Confidence:Lauren highlights the ongoing challenges of imposter syndrome and self-doubt—even among six- and seven-figure business owners. She discusses the importance of mindset, tracking progress, and taking action to build confidence.
Action Over Perfection:Lauren’s top advice: “Action creates clarity.” She encourages listeners to take imperfect action rather than waiting for everything to be perfect, noting that confidence grows through doing, not just learning.
Continuous Learning:Lauren shares her commitment to personal growth through reading, podcasts, masterminds, and surrounding herself with people who challenge her to level up.
Redefining Success:Lauren’s definition of success has evolved from material achievements to valuing peace of mind and, most importantly, the luxury of choice.
Daily Habits for Success:Lauren recommends a morning routine that includes learning, mindset work (such as affirmations or meditation), and physical movement to set the tone for a productive day.
Notable Quotes
“Success is different for everyone. For me, it’s peace of mind… but most importantly, it’s choice. Choice is a luxury that a lot of people don’t have.”
“Action creates clarity. Take messy action and tweak as you go—confidence comes from doing.”
“You can’t manage what you don’t measure. Track your activities and results to know what’s working.”
Connect with Lauren Clack
Lauren specializes in simplifying business growth, helping women build sustainable revenue and scale without burnout. She equips her clients with actionable strategies to turn effort into results, whether it’s streamlining marketing, optimizing sales, or implementing effective systems.
Connect on LinkedIn
Schedule a Connection Call
Tune In
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Work-Life Balance, Mentorship, and Marketing Mastery: A Conversation with Monika Jansen

Guest: Monika Jansen, Head Copywriter & Strategist, Jansen CommunicationsHosts: Erin Alli & Sharon Savage
In this episode of Mastering Business Skills, Erin and Sharon sit down with Monika Jansen, founder of Jansen Communications, to discuss her journey as a copywriter, content strategist, and small business owner. Monika shares her insights from over sixteen years of helping companies grow through effective lead generation, content marketing, and authentic messaging. She also opens up about building a business for flexibility, the importance of mentorship, and how she’s crafted a sustainable work-life balance.
Key Topics & Takeaways
Monika’s Path to Entrepreneurship
Started her own agency for flexibility while raising young children.
Emphasizes the value of clear, concise messaging tailored to the right audience at the right time.
Essential Skills for Business Owners
Networking and relationship-building were critical in the early days.
Technical expertise in copywriting and marketing formed the foundation, but adaptability and learning from trial and error were key to growth.
Project management and accounting/bookkeeping are skills she wishes she had mastered sooner.
Mentorship & Community
Monika didn’t have a formal mentor but now strives to mentor others.
Strongly recommends new entrepreneurs seek out mentors, highlighting resources like the SBA’s office hours and local programs.
Lead Nurturing & Marketing Guidance
Co-creator of the Ultimate Lead Nurturing and Sales Conversion Guide.
Runs monthly “Ask Monika Anything About Marketing” sessions, offering actionable, tailored advice on topics like social media and email marketing.
Work-Life Balance
Monika works a four-day week, prioritizing time for family, outdoor activities, and personal interests.
Attributes her boundaries to a non-perfectionist mindset and a family culture that valued life outside of work.
Encourages listeners to define their own version of fun and mental health, and to take breaks for increased productivity.
Continuous Learning
Stays sharp by reading, connecting with other business owners, and picking up new tips—like using hashtags on LinkedIn for better reach.
Believes in ongoing evolution, learning from both big ideas and small tricks.
Defining Success
Monika’s definition of success has shifted from simply making money to achieving meaningful work-life balance and sustainable income.
Memorable Quotes
“There’s no perfection in nature and definitely not in humans. Having that mindset is very helpful for drawing strict boundaries around my work and life.”
“Find a mentor. A mentor is going to make everything so much easier. No more second guessing.”
“You try something, it doesn’t work. Oh well. You try something else. You learn from your mistakes, and you just keep on going.”
Resources Mentioned
Monthly “Ask Monika Anything About Marketing” live sessions
Small Business Administration (SBA) mentorship programs
Connect with Monika Jansen
Agency: Jansen Communications
LinkedIn & Blog: Monika’s posts are packed with actionable marketing insights and strategies.
Next Steps for Listeners
Consider joining Monika’s monthly AMA sessions for direct marketing advice.
Explore local and national mentorship resources like the SBA.
Reflect on your own work-life balance and set boundaries that support your well-being and business growth.
Thank you for tuning in! Don’t forget to subscribe and leave a review if you found this episode helpful.

Mastering Sales Confidence with Kim Fredrich: Practice, Process, and the Power of Delegation

In this episode of Mastering Business Skills, Erin Alli welcomes Kim Fredrich, a seasoned sales conversation specialist and co-creator of the Ultimate Lead Nurturing and Sales Conversion Guide. Kim shares her journey from reluctant marketer to passionate sales coach, offering practical wisdom for small business owners and entrepreneurs looking to overcome sales challenges and grow their confidence.
Listeners will hear Kim’s candid insights on building a business that fits your life, the importance of practicing sales conversations, and why clarity about your ideal client and offer is crucial. Kim also discusses the pitfalls of trying to do everything yourself, the value of strategic delegation, and the necessity of building a support network. Plus, she shares stories from her early days in sales—including her first “cold calls” as a teenage babysitter and lessons learned upselling at McDonald’s.
Key Topics Covered
Kim’s path from marketing to sales and how a coaching conversation changed her career direction
The role of practice and process in building sales confidence
Why clarity on your target market and offer is essential for business success
The messy reality of early entrepreneurship and how to keep moving forward
The ongoing struggle with delegation and why building a “posse” of support is vital
Lessons learned from trying to do everything yourself—and why it’s sometimes better to pay for help
Kim’s perspective on being “unemployable” after entrepreneurship and how autonomy shapes her work
Common financial pitfalls for small business owners and the importance of better systems
The power of stepping away and seeking outside perspective for business breakthroughs
Memorable Quotes
“If you can have a conversation, then you can sell.”
“Practice in a safe space builds sales confidence so that when you’re having a real sales conversation, it’s not the first time you’ve done it.”
“Be real with where your strengths are and where your weaknesses are—and get help on the things you aren’t that good at.”
Connect with Kim Fredrich
LinkedIn
Episode Takeaways
Sales is about helping people solve problems, not just making money.
Practicing sales conversations and having a clear process are key to building confidence.
Delegation isn’t just a luxury—it’s a necessity for growth, and having the right support network makes all the difference.
Don’t be afraid to ask for help or invest in systems that free you up to do your best work.
Tune in to hear Kim’s practical advice and inspiring stories, and learn how you can master your own business skills—one conversation at a time.
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Foundations, Flexibility & Tech: The Stories Behind the Skills

Welcome to the debut episode of the Mastering Business Skills Podcast, where your hosts Erin Alli and Sharon Savage pull back the curtain on their entrepreneurial journeys and the critical business skills that helped them thrive.
Erin, a Leadership and Operations Director, and Sharon, a seasoned Technical Virtual Assistant, share their experiences navigating motherhood, career changes, and building businesses that not only serve their clients but also fit their lives. This episode is an inspiring blend of origin stories, practical advice, and foundational insights into what it really takes to run a sustainable business from the inside out.
🎧 In This Episode, You'll Learn:
How Erin and Sharon transitioned from traditional 9–5s to flexible, values-aligned business ownership.
Why systems and Standard Operating Procedures (SOPs) are essential for solopreneurs and growing teams alike.
Real-life stories of clients who survived health crises and business pivots thanks to solid operational foundations.
The top 3 tech mistakes small businesses make—and how to avoid them.
How to overcome team resistance when introducing new technology or systems.
Favorite tech tools for business efficiency, including MailerLite, Asana, Calendly, and Google Drive.
The importance of speaking “human,” not “tech,” when training team members or clients.
💡 Quote:
“You're not building your life around your work—you’re building your work around your life.” – Erin Alli
🧰 Erin & Sharon’s Favorite Tools Mentioned:
MailerLite – Affordable, user-friendly email marketing.
Asana – Simple, effective project management.
Calendly – Hassle-free appointment scheduling.
Google Drive – Easy document collaboration.
Dropbox – Secondary file storage option for clients.
📌 Key Takeaway:
Whether you're a solopreneur or growing a team, investing time in documenting systems and selecting the right tech tools pays off in freedom, scalability, and peace of mind.
🔗 Connect with Us:
Erin Alli – LinkedIn,  Website
Sharon Savage – LinkedIn,  Website
Virtual Skills Master - to grow your skills as you start your business
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